Apparatus for displaying advertising



Jan. 17, 1933. G. w. EscHENBAcl-i APPARATUS FOR DISPLAYING ADVERTISING Filed May 16, 1951 5 Sheets-Sheet l Jan. 17, 1933. l G, W, ESCHENBACH. 1,894,512

ISPLAYING ADVERTISING 5 Sheets-$heet 2 APPARATUS FOR D Filed May 16, 1931 AB. .sk/v Hlg/l .00, We build be Iuvenzfor.

Jan. 17, 1933. YG, w, ESCHENBACH 1,894,512

APPARATUS FOR DISPLAYING ADVERTISING Filed May 1e, 1951 s sheets-sheet 5 l Erfgnll 0 A /y 1 A u @2222-3115 Gusvus Wlsclzenback.

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interest iii Vthedisplaybut irritatingly tiresome to them 5 and one of the Patented Jan. 17, 1933 eUsTAvUs w. iisciiiiiiniici, `or Los'ANGELEs, CALIFORNIA APPARATUS VFoa DISPLAYING ADVERTISING Appiieation sied May i6,

This invention relates to an apparatus for displaying pictorial advertising such as is usually shown en billboards and the like and the principal object is to provide an apparatus having pictorial features that are interchangeable from time to time to make new panoramic scenes that will pleasingly hold the attention of observers to the advertising, with the latter adapted to be presented either in the old or new way, thereby increasing the interest of the observers to the advertising.

VHeretofore such bill-board advertising has been presented in a single picture with advertising that remains unchanged for the entire period on which it is on display, which time is usually weeks or months, during which period the'observers not only lose it also becomes objects of this invention is to present billboard advertising so it will hold theinterest of the observers and be continuously pleasing to them. To that end I provide a. bill-board having a plurality'of compartments'- in its face into. which I place advertising and picture plates that are interchangeable to form a great variety of interesting and pleasing panoramic views, with the picture and advertising plates Vconstructed so they can be changed from time to time or daily if desired to showan entirely new view and advertising subject-matter that will hold the attention of the observers and be pleasing, and not tiresome, to them.

Another object is to provide an apparatus for pictorial advertising with means for displaying the advertising in serials daily, weekly or monthly, which is accomplished by the use of the removable advertising'features.

By means of these plates arranged in sets for" a serial I can start an advertising story of a commercial product in one locality and after a suflicient display,

which may include an L interchange of the pictorial plates to show a number of panoramic views, remove the first set of plates to another locality and replace them with the plates of the second series, thus'V story from progressing the advertising covered the locality to locality until I have 1931. serial No. 537,903.

entire territory in which the product needs advertising. It is obvious that an'indenite number of serial advertisings can 'be economically and effectively displayed on the same bill-board by use of my interchangeable 5v5;

and changeable may be desired.

A feature of the invention is shown the construction, combinationl and arrangement of the parts of the bill-board whereby the compartments therein can be changed from square to rectangular spaces to receive either square or rectangular plates, or both, as may be desired. 1 Another feature of invention vis shownin the means for removably holding and arranging the plates in the compartments, also for illustrating 'them with varied colored pictorial advertisin'g'more .76

plates, singly yor in series, vas

lights to make the visible and pleasin A Other objects, advantages and features kof invention may appear from the accompanying drawings,the subjoined detailed descriptionI and the 'appended claims. .i Theaccompanying drawings illustrate the 75 invention in which:

Figure l is a frontview of an apparatus constructed in yaccordance with this invention, showing a bill-board having a plurality of compartments in its face filled with square '80' and rectangular plates, each carrying part of a panoramic scene over which advertising can be displayed, the kac lverti'sing being omitted for ings Fig. 2 is an;v enlarged fragmental horizontalsection on line 2 -.-2, Fig. l. sl ipwing the detailed construction ofthe apparatus, also. showing the means for mounting. theplates in their compartments and illuminating 90 them.

Fig. 3 is an enlarged fraginental vertical section on line 3 3, Fig. l, showing a side view of the spring pressed arm rfor holding the plates in their respective compartments, also showing three of the rubber stops ar- Y ranged to engage the vertical side edges of each of the back plates. 1

Fig. 4 is'aii enlarged fragmental cross section on line i-4, Fig. 8, cutting throughvone 100 the sakeof clearness in the drawof the rubber stops against which the back plates are pressed.

Fig. 5 is a semi-diagrammatic front view of the bill-board with the advertising and pictorial plates removed to Ashow the arrangement of the colored lamps for illuminating the panoramic view shown in Fig. 1.

Fig. 6 is an enlarged ragniental front viewl ing serial.

@Fig

vertising von its front Fig. 9 is a sid-e View oitheapparatus with itstop wind brace broken away. Y Y

' Fig. 10 ,isa semi-diagrammatic view of the apparatus provided with a single row of square pictorial advertising changeable to form many panoramic views with the advertising matter omitted orther sake of clearness in the drawing.

Fig. 11 is a view analogous to Fig. 1() showing a double row of square pictorial advertising lplates interchangeable horizontally to form a number of panoramic pictures.

Fig. 12 is another frontview of Ithe apparatus provid gular picture vplates interchangeable horizontally to form panoramic scenes.V

Fig. 13 is another front view of the apparatus provided with a single row of elongated rectangular picture plates interchangeable to Jform a number of panoramic views. A.

Fig. 14 is a skeleton' irontY view of aportion ofL the frame showing the vertical T- irons by Jfull lines and the horizontal lirons bydotted lines. tended so as to Jform live horizontal rows of square compartments instead of four, as shown in Figs. 1 and 5. I

illustrating how the apparatuscan `be connected tothe frame of an ordinary bill-board.

f Fig. 1,6 is a semi-diagrammatic edge view of the bill-boardmounted on caster wheels so it can be moved from place to place or turned to various positiois to display the ad- 'The apparatus includes `a frame 10 erected either onv a base 11 that is supported on the usual posts 12and wind braces 18, the latter being shown ragmentally inrFigs. 2, 3 andv 4, or on caster Wheels 100 shown' in Fig. 16. n

The iframeV includes end and intermediate T-irons 14 and15 spaced an equal Vdistance apartand secured at their bottomv ends tothe base 11 by bolts 16 that are extended through holes17 so that the irons are supported in al vertical position.

plates 'inter- V rectangular d with both square and reotan- 2 art and for The vertical irons are eX- 15is a horizontalfragmental section vtachably secured inn anyAV Y in Figs. '3 and 4.

cured to the flanges of the vertical T-irons to,

form square Vcompartments. between them into which the squared superposed plates 23, 24 and 25 in groups of three are detachably iitted. i .Y

The pairs of bolt holes 18 are spaced an equal distance apart so thatone orV more of the intermediate row or rows of horizontal angle irons 22 can be removed from the frame to form rectangular compartments for the rectangular plates V26 that are associated with the intermediate plates 27 .and back plates' 28 arranged together in groups of three in their respective .compartmentsVaS indicated in Figs. 1 .and 12.` all ofthe rows ,ci intermediate 'il-irons 22 can be removed to form spaces for theelongated rectangular plates 29'tliat are associcated in Fig. 13.

Also if desired `By yremoving one or more of the T-irons22 spaces can be formed to Vreceive the plates 26 or 29 which can be used separately or in combination with the square plates 23 for displaying the pictorial advertising, and these different sized plates can be arranged in manypleasingartistic forms.

rihe apparatus isprovided with a back and, Vsidewalls 32, 33 and a cover or roof 34 that Jrorm an enclosure fort-he lamps 85 that have insulating sockets 3G connected to the back wall82'into which plugs 37 can be extended r to light the lamps whennecessary. The lamps and their connections are old in the drawings semidiagrammatically.

The roof, back and side walls can be secured together andto the frame 10 inrany well known way, as bye-bolts 88 and flanges 39, as best-shown in Figs. 2, 3, 4 and l9. l

The group of plates A23, 24, 25; 26, 27, 28

and 29, 30 and 31 are detachably securedin their Vrespective compartments by engagement with the rubber stops V40 by arms 41 thatare pivoted on pins 42 and pressed in- Wardly vagainst 48,- see Figs. 1,2 and .3. rIhe' arms 41 and springs 48 are omitted from the otheriigures of the drawings being understood that the plates .can bederThe pins 142 arranged in the forwardly extending iiangcs of the vertical T-irons 14 and 15, see Fig. Y

The rubber stops 40 are preferably secured to the flanges othe-T-irons 14, 15, 20,21 'and 22v so that at least three of Ithem engage all the edges of the back plate 28,*as best-.shown hat reasonr are shownV` the the louter plates by springsV well known way.Y 42 are detachably secured in slots iis for the sake oflclearness, it

The front plates 23, 26 and 29 are` prefer-v ably glass or clearly transparent material so that the picture and advertising features on the intermediate semi-transparent sheets or plates 24, 27 and 28 ,are distinctlyvirsible through them. Preferably the back plates 25, 28 and 3l are white porcelain so they aid the intermediate plates in diffusing the lightv from the lamps 35, it being understoodthat the intermediate plates can be made of paper or any suitable semitransparent material. Also itis understood that the pictorial features can be placed on them and the advertising subject matter printed or painted on the rear faces of the front plates or that both the advertising and picture features can be placed on the intermediate plates.

From the drawings it is obvious that the picture plates are interchangeable horizontally to malte a large number of panoramic pictures to hold the attention of the observers.

In Fig. 5 I illustrate how the colored lamps 35 are arranged to illuminate the panoramic picture in Fig. l and show it in the natural colors of a yellow sunset. The lamps in their various tones of blue, green, yellow and red are arranged to blend into the natural colors of a picture such as shown in Fig. 1, and these blended colored lights when diffused through the white porcelain back plates and semi-transparent intermediate plates lend a highly pleasing and artistic effect to the pictorial advertising.

It is obvious that other colored lamps of various shades and tones can be used when necessary to enhance the pictorial advertis-y ing. Also it is understood that these lamps can be iashed intermittently, all together, or in a series to light part or all of the picture, or lighted in succession to illuminate each plate separately.

In Figs. 6, 7 and 8 I illustrate how the apparatus can be used to display an advertising story in a serial. The serial can consist of a large number of features shown on separate plates, or sets of plates, and displayed successively from time to time. In illustrating this feature of the invention I use the fictitious name of the A. B. Sky-High Co., assumed to be manufacturers of airplanes, and in the No. l plate in Fig. 6 I show an airplane flying skyward with no land or sea visible.

In the next pictorial advertising of this company. shown in Fig. 7 I have two airplanes rising upward over a mountain and with the advertising slightly changed to disclose another feature of this company. In Fig. 8, or third number of the series, I show an airplane coming shoreward Vfrom the sea with the advertising disclosing still another favorable feature of this invention. It is obvious that this serial can be continued indefinitely, but for the sake o-f brevity only formed of semi-transparent apparatus, which may be chan public.

three pictorial.,advertising.plates of the series are shown. y As previously stated, the platesof the series vv'can be changed from time .toY time, whi'cli may be by the day or week, Oras often as may appear to be necessary, to hold 'the attention of the observers, or moved from billboard to bill-board `'and place to plaee.

Also., as previously 'indica-ted, the attention of the public is held to 'the display by means of the interchangeable pictorial plates 'of the ed and inter changed daily to show entire y new panoramic pictures, which, when illuminated in natural colors, will be continuously .interesting and `pleasing to the observersxand hold the attention to the advertising. 1 f -In use the apparatus provided lwith in-v terchangeable pictorial advertising plates and illuminated as described andtheplfates changed and interchanged'from time to time,

so as to please and hold thel attention ofthe The bill-board can be formed of any suit# able size, and When madesmall vfor window and counter display in stores is preferably erected and supported on caster Wheels, as shown in Fig. 16, so it can be easily moved `around,-as for a better lighting. orfdisplay of its front side.

-I claim as my invention: A 1 l. An apparatus for displaying 'advertis-v ing includingaframe in the formfof abil-lboard having Y compartments rin the front thereof, superposed yplates in sets ofthree each including va back light 'dilfusing plate,

an intermediate picture plate and front transparent plate with each picture. plate forming an interchangeable :partr of a panoramic advertising picture, each set of plates adapted to be removablytted intoany of the compartments and interchangeable with other sets so ythat an advertising? story ina serial can be displayed in series by the 'sub-v stitution of one set ofl plates for another set of the serial, and means for detachably securing the sets of plates in the compartments of said frame.

2. An apparatus fordisplaying pictorial advertising including a base,'verticalT-irons spaced apart and having their lower ends secured to said base, horizontal T-irons cured `tosaid vertical T-irons so 'as to forma plurality of compartments 'between them,V

4 Y `Leers-,i512

zontal T-irons removably secured to said vertical T-irons arranged to form compartments between them, plates in groups of three arranged in said compartments, spring-pressed arms'for detachably holding said plates in their respective compartments, and lamps back of each of said compartments to illumiranged lon said pictorial plates, spring j pressed arms for engaging said transparent plates and holding them in the compartments, and lamps for illuminating said plates to display the pictorial advertising thereon.

5. An apparatus for displaying pictorial advertising including a base, verticalLT-irons spaced an equal distance apart and having i, their lower ends secured to said base, horiyin `their respec Zontal T-iions detachably secured to'said ver` tical T-irons to form compartments between them, rubber stops secured to said T-irons, white porcelain plates arranged in said compartments against said stops, semi-transparent advertising .picture plates arranged on said porcelain plates, transparent plates arspring .pressed arms for holding said plates tive compartments,l and a colored lamp back of each compartment them with the iianges of said-irons forming back 'stops to said compartments, plates tted into said*` compartments with their marginall edge portions engaging stops onisaid flanges, and spring pressed'arms detachably secured tosaid vertical T-irons for -detachably. holding said plates ,in said :compartements. Y t Y Y v Y Y i In witness whereof, l have hereunto aiiixed my signature. Y n Y Y GUSTAVUS W. =ESCHENBAGH- ranged over said advertising picture plates, Y

adapted to show in natural colors the pictorialy features on eachpictorial advertising plate. 6; Anapparatus Vfor displaying advertisingincluding a frame having vertical and horizontal `T-rons arranged to form rectangular` compartments between them, pictorial advertising plates arranged in said compart- Aments, and spring-pressed arms detachably secured in the vertical T-irons for detachably securing saidplates in said compartment.V

7 An` apparatus for displaying pictorial advertising including `a bill-board having a plurality of T-irons adjustably securedtogether to form rectangular compartments in fthe-face thereof, plates having pictorial ad- -Yvertising thereon iitted in said compartments, and spring-pressed arms detachably securedto said iT-irons for detachably holding said plates insaid compartments.

Y 8. AnA apparatus Jfor displaying pictorial advertising including a base, T-irons spaced. an equal distanceV apartand having their lowerends secured to said base so Vthey are supported vertically, other T-irons removably secured to said vertical T-irons arrangedV to form rectangular compartments."betweenV 

